SPORTS

SPORTING EVENTS THAT CELEBRATE LEGACY

The world of sport is defined by achievement, reputation, and moments that unite.

From athlete tributes and milestone celebrations to high-profile benefits and sponsorship events.

    • Full-scale planning and execution of sporting galas, tributes, and benefits

    • Partnership with leagues, teams, and foundations

    • Sponsorship cultivation and fulfilment

    • AV, lighting, staging, and broadcast-quality execution

    • Program scripting, entertainment, and special presentations

    • Talent and honouree management

    • White-glove guest services for athletes, dignitaries, and sponsors

    • Seamless crowd flow and audience management

    • Donor and partner engagement at fundraising events

    • Senior-led management from load-in to strike

    • Coordination with security, venues, and media partners

    • Real-time oversight to ensure flawless execution

Featured
AARON JUDGE ALL RISE FOUNDATION | ALL-STAR EVENING
SPORTS, PHILANTHROPIC
AARON JUDGE ALL RISE FOUNDATION | ALL-STAR EVENING
SPORTS, PHILANTHROPIC

LOCATION: Cipriani Wall Street, New York

Over 500 guests—including current and former Yankees—gathered for Aaron Judge’s ALL RISE Gala at Cipriani Wall Street, celebrating youth empowerment and leadership through The ALL RISE Foundation.

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SPORTS, PHILANTHROPIC
THE LEGACCY GALA
PHILANTHROPIC, CULTURAL, SPORTS
THE LEGACCY GALA
PHILANTHROPIC, CULTURAL, SPORTS

LOCATION: The American Museum of Natural History, New York

MM Event Group transformed Amber Sabathia’s vision for The LegaCCy Gala into an unforgettable evening at one of New York’s most iconic landmarks. The team delivered a seamless, high-impact experience—balancing elegance, precision, and purpose—through creative direction, custom staging, and immersive guest design beneath the museum’s famed Milstein Hall of Ocean Life.

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PHILANTHROPIC, CULTURAL, SPORTS
NEW YORK YANKEES HOMECOMING DINNER
SPORTS, PHILANTHROPIC
NEW YORK YANKEES HOMECOMING DINNER
SPORTS, PHILANTHROPIC

LOCATION: New York City, New York

MM Event Group designed and produced a sophisticated celebration honouring the Yankees’ legacy and future. From creative concept development to live production and guest experience design, the team delivered a seamless, high-energy event that showcased the heritage and excellence of one of the world’s most iconic sports organisations.

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SPORTS, PHILANTHROPIC
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“"WORKING WITH MARILYN AND HER TEAM FEELS EFFORTLESS - THEY CARE ABOUT OUR MISSION AS MUCH AS WE DO.”

— Patty Judge, Executive Director,
Aaron Judge ALL RISE Foundation